KICKSTARTER UPDATE

Our Kickstarter campaign has come to an end. Amit Kackrot and I gave it our all, but in the end we only reached 7 percent of our funding goal. Our funding was unsuccessful. There are many reasons why people felt it wasn't something that they wanted to support, however, 5,000 people saw the campaign. That means 5,000 seeds were planted- some will germinate and some will not, but if just one person decides to help save Asian Elephants from extinction, then it was all worth it.

Kickstarter is an all or nothing platform so the pledges that we did receive will not be collected and our backers will not be charged.

Amit and I want to thank our backers from the bottom of our hearts- thank you for supporting the cause. Thank you for your encouragement and support. Thank you for taking the time to create an account with Kickstarter. Thank you for believing in the cause.

I also want to take a moment to thank those who have been supportive by visiting the shop and buying Elephant Approved items or shopping online. Rest assured that 50% of sales from those items will go to World Land Trust and Wildlife Trust of India next week when we write our quarterly funding check. There would be no check without your support.

What will happen to our campaign to certify tea gardens that practice elephant certification? Petali Teas will continue to fund it and make sure that we meet our goals. The low level of support of this campaign is not a mandate that the cause is not important. 400 people lose their lives per year and 150 elephants die per year from retaliatory killings. Fixing this issue is important.