Elephant Approved™

New! Elephant Approved™ Kantha Quilts

We have these beautiful handmade Kantha quilts in our shop, Marmalade, in Blowing Rock and we just added them to our online shop as well!  Each one is handmade and one of a kind.  Made to fit a queen size bed (88"x100"), they are two layers hand stitched with Kantha stitching.  We have 14 gorgeous patterns and right now they are on sale!  So check them out HERE on our Elephant Approved™ Goods page.  The page will direct  you to our Amazon page to buy.

A portion of each quilt sale will be donated to Elephant Approved™.


Our Education Outreach Coordinator, Azella Markgraf,  is on the path of exploring the situation of human elephant conflict in tea growing regions of India.  While researching and gaining a broad spectrum of information about the situation, the regions impacted, the tea growing estates, and aspects of elephant life and culture of the area, she will share her discoveries in her blog posts for TUSK AND TEA.  Please read on to join her on her virtual journey to India.

Throughout my life, I have been compelled by many environmental problems globally, and more recently have become increasingly attracted to learning more about issues that involve a conflict with human tradition or cultural activity.

            The history of tea is a vibrant and intricate tale woven into the fabric of cultures all across the globe. The “tea plant,” Camellia Sinensis, was presumed to first be used as a medicinal remedy in the villages surrounding the base of the Himilayan Mountains and later developed by the Chinese into a distinguished and staple part of the Chinese culture for many different purposes. The actual origins of tea are shrouded in mythology and folklore and are found connected into the writings of both Confucian and Buddhist belief systems.  Since these first instances of use and the initial development of a tea culture, tea has become the second most consumed drink in the world and is mass marketed in thousands of different forms.

            Thus, it is not surprising that tea growth and production has expanded into countless regions of the world, predominantly in Asia and Africa. The area consumed by tea production must be vast since tea is a uniquely farmed and produced crop. The tea process is different from all other agricultural crops due to the lengthy and involved series of production steps. Yet, like any farmed product, tea requires SPACE- there are even entire regions of the world dedicated to tea growth, each rich in their own history and successes.

So what happens when humans want to use all of this land for something so important and deeply rooted in their global culture? Well, unfortunately the land does not come without a price. And no, it’s not just money. The tea producing regions of the world are home to a colorful and incredibly special group of animal species, with whom humans have been coming in conflict for centuries. One of these species is the elephant, a huge and majestic creature whose populations are dwindling in comparison with recent years.

            The human elephant conflict is one of the main causes of not only elephant deaths, but also a cause of many human deaths, in certain areas of the world. According to the World Wildlife Foundation, in the last 100 years, elephant populations in Africa have declined from between three and five million to between 400 and 700 thousand while the Asian Elephant population has been reduced to less than half of what it once was. These amazing and endangered animals are very frequently the victims of habitat and wildlife fragmentations by farmers who, due to many circumstances, are found to be encroaching on natural elephant habitat. When observed on a map, elephant habitats are few and far between, quite literally. The solitary Asian elephant becomes devastatingly isolated and thus the population of Sumatran Elephants is broken into more than forty groups. This causes a system of confusion among the animals, driving them to venture into human inhabited areas – often with chaos and violence due to their sheer size and strength. When elephant rampages occur, vulnerable human lives are often compromised due to trampling and violence. In India, over 100 people are killed by elephants each year. Elephants thrive in the forests of India, which houses 60% of the entire Asian Elephant population. A tea estate looks strikingly similar to the natural habitat of the elephant, which leads them to believe that they will be safe to roam there. Thus, workers and field laborers of the estates are trampled and killed. Specifically, in Sonitpur, one of the Districts in Assam which is a tea growing region of India, more than half of the people killed by elephants since 2001 have been from a tea estate. In retaliation, many elephants have been killed by hunting, trench trapping, poisoning, and electrocution.

This alarming and concerning amount of conflict in tea-producing areas calls for action. Elephants follow a natural path of migration that is instinctually ingrained in them and the development by humans of the land causes the elephants to become agitated and flustered, often stampeding and destroying entire villages, properties, and compromising valuable agricultural products in their path. Without distinct paths for elephants to travel during their migration periods, the human elephant conflict will only worsen with time and the expansion of human business. The Wildlife Trust of India has found that the safest way for humans and elephants to remain harmoniously connected is through giving the elephants “the right of passage.” This means setting aside land specifically for secure and natural elephant travel, similar to the concept of nature and wildlife sanctuaries. In India, the Wildlife Trust has identified 88 pre-existing elephant “corridors” on which the elephants depend for survival of the species. Not all of these corridors have been safely secured for the elephants, in fact several small villages and residencies exist on them. Only 22.8 percent of the known corridor areas in India are without large settlements. The Wildlife Trust has been working to cooperate with the residents of these villages and help them find safer life without the threat of elephant invasion through voluntary relocation to other areas. The Trust is currently working to purchase the land and secure it as a refuge for elephants and other animal species in the area such as tigers, which are also potentially dangerous to the human population.

India shows the potential to safeguard the lives of thousands of elephants and be a leader in the world for preserving biodiversity and life. Through community participation and participation by the country as a whole, the elephants can remain in their full glory and humans can continue their agricultural and daily life function in the available areas of India. By empowering the people, The Elephant Corridor Project can secure wildlife existence while creating employment and fostering education of the locals.

This blog will be dedicated to discussing this conflict and the solutions to it! I will keep everyone updated on Petali Tea’s involvement with the Wildlife Trust of India and the World Land Trust and our line of ELEPHANT APPROVED tea and merchandise. Furthermore, I hope to go more in depth on some of the specifics of this issue so that we all may learn more about the conflict, culture, and environmental aspects that are involved with the Elephants!!!


*Azella Markgraf is Education Outreach Coordinator for Elephant Approved™.  


Our Kickstarter campaign has come to an end. Amit Kackrot and I gave it our all, but in the end we only reached 7 percent of our funding goal. Our funding was unsuccessful. There are many reasons why people felt it wasn't something that they wanted to support, however, 5,000 people saw the campaign. That means 5,000 seeds were planted- some will germinate and some will not, but if just one person decides to help save Asian Elephants from extinction, then it was all worth it.

Kickstarter is an all or nothing platform so the pledges that we did receive will not be collected and our backers will not be charged.

Amit and I want to thank our backers from the bottom of our hearts- thank you for supporting the cause. Thank you for your encouragement and support. Thank you for taking the time to create an account with Kickstarter. Thank you for believing in the cause.

I also want to take a moment to thank those who have been supportive by visiting the shop and buying Elephant Approved items or shopping online. Rest assured that 50% of sales from those items will go to World Land Trust and Wildlife Trust of India next week when we write our quarterly funding check. There would be no check without your support.

What will happen to our campaign to certify tea gardens that practice elephant certification? Petali Teas will continue to fund it and make sure that we meet our goals. The low level of support of this campaign is not a mandate that the cause is not important. 400 people lose their lives per year and 150 elephants die per year from retaliatory killings. Fixing this issue is important.

We've launched a KICKSTARTER campaign

Please visit and support our campaign. We have great rewards for your efforts. Together, we can make a difference and help save the Asian Elephant from extinction. Funds we raise will go to hire a field manager on location in India to administer tea garden certification, shipping back and forth to India, travel and participation in trade shows and a wildlife photographer for photojournalistic documentation.  For more information and a complete overview including our video story:


3 minute video from World Land Trust

This 3 minute video from World Land Trust gives some background on their campaign, a project we endorse and support at Elephant Approved, to widen an existing elephant corridor in India. The matching campaign is over, but you can still support their efforts by purchasing Elephant Approved products or by contributing directly to WLT/WTI, via the information included in this video - 

*One additional bit of information regarding this and similar projects - work that benefits a keystone species or a flagship species generally benefits a wide range of other species as well, just as protecting a habitat protects wildlife in general. We've referred to this as an "Elephant Corridor" but this particular will benefit a broad array of wildlife species, including tigers.

(author: Harry Peachey)

Elephant Approved T-shirts

Just crazy about this photo showing our t-shirts in progress at Empire Tattoo in Newark, OH.  Our good friend Ian set us up and we couldn't be happier!  The t-shirts turned out beautifully (photos coming soon!)  and they are super soft too!!  We love having local relationships and let me tell you they have an awesome printing setup there!  We will be getting more t-shirts for sure and we are getting excited thinking about our next designs...

Tshirt production at Empire Tattoo

Elephant Approved™ is on Facebook!

Great news!  Elephant Approved™ has its own facebook page.  This is so exciting because it gives all of you a venue to receive up to the minute news and updates on this vital journey we have embarked on.  Please take a moment to LIKE us!  We appreciate your support and encouragement in this early stage of our initiative!

You can find the page here:


Creating an Elephant Approved™ stamp

The Elephant Approved™ creative journey continues.  Here are photos of the process of creating a linoleum block to hand stamp our natural linen bags with our Elephant Approved™ logo.  The bags will be used as packaging for our very special Keepsake Elephant Approved™ Tea Infusers.  We wanted a reusable, soft housing for the infusers that can be utilized to keep them safe when not in use or on display.  We will update with photos of the  printed bags when they are finished.

Elephant Approved™

Elephant Approved™

We are very excited and passionate about our new initiative we have named Elephant Approved™.  To learn about this program, visit our Elephant Approved™ page on our website or simply read this blog entry- since it is so important to us, we have presented here in full!  We will present news and updates as they become available so stay tuned.  We hope you will feel as passionate as we do about this very vital situation!

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